They say people don’t buy logic, they buy emotions. This reminds me of this on-seeing trend set by most brick-and mortar-stores nowadays, where you would notice, professionally dressed customer service reps greeting and welcoming walk-in customers at shopping malls, hotels, and restaurants.
What they do is, they try to start a friendly conversation with the customers to gauge buyer persona, and gradually, pitch them about their new products and ongoing promotions.
This is also practiced as a retail greeting at supermarkets and grocery stores. It signifies the company’s investment in enriching the customer service department. It helps them build trust and cement customer loyalty.
In my opinion, there is this remarkable consumer psychology behind this aforementioned strategy. It is mainly to nurture one’s emotional attachment with a brand. This kind gesture will go a long way and will eventually demonstrate the brand’s strength of having a decent set of manners and work ethic.
The smart approach behind this warm welcome is to make the customer feel acknowledged. When you are giving your buyer a feel that you are delighted to have them at your shop, you are fostering a friendly relationship with them.
Customer support representatives are the facet of the company and it’s in their hands to create a meaningful and lasting impression on their clients. Just like a fan base is immensely important for singers, a happy and satisfied clientele is necessary for growing businesses. You can outgrow your competitors in today’s market only if you know how to resonate with customer needs and preferences.
When people talk about growth hacking, their first response is usually towards acquiring new customers and expanding the customer base. They skip the need to tackle churn effectively. They may not know this but the key motive should be to retain existing customers. This is indeed a challenge but quite less expensive than onboarding new customers.
Primarily, companies across the world apply growth hacks around building massive target audiences. They may not realize that fostering trust and loyalty in potential customers at hand is more important and effective in the long run, for overall brand development.
According to Harvard Business Review, attracting new consumers might cost five to twenty-five times more than keeping existing customers.
Your marketing strategy is brilliant if your prime focus is to reduce churn for the sustainable growth of the company. This might be new for you but fervid marketers consider stamping out churn as growth hacking 2.0.
If you are a marketer and you are well aware of your target audience’s needs, above all, you have thoroughly identified the pain points of your customers, BINGO, half of your task is already completed. You are good to go for attaining a high Customer Lifetime Value (CLV), a parameter that helps companies measure predicted revenue from a specific customer.
Are Chatbots Best for Growth Hacking?
Just like making efforts to wow shoppers the moment they walk into your store, likewise, enabling chatbots, an app that imitates a conversation with a human support agent to give a human touch into your customer support, will serve as an enthusiastic welcome to the website visitors. E-businesses can surely hit a home run in no time.
It paves a way for a wide range of upselling and cross-selling opportunities. Your business will grow by leaps and bounds when rightly put in the hands of a well-programmed chatbot.
Chatbots are best for growth hacking, trust me, you will see your business expanding in front of your very eyes.
What are the Benefits of Using Chatbots for Customer Support?
The need to be available at all times is at the heart of chatbots’ burgeoning prominence across different industry sectors. You’ll also need to use a bot at some point if you want to keep clients engaged all day and improve their experience.
This will help with consumer requests management by giving timely responses and enhancing customer satisfaction.
Chatbots are avant-garde and they have got so many advantages in the real world. Let’s take a look at some of the benefits that chatbots bring to customers.
Chatbot Benefits for Customers