How Businesses are using Augmented Reality?
From IKEA to L’oreal’s virtual Try-ons, there are so many creative ways businesses have begun using AR to help their e-stores. . Let’s check out some of these ways.
We are all familiar with the frustrating experience of buying a new dress and realizing it does not fit. That is the fear which reduces conversion rates since shoppers want to take every precaution possible.
But AR shoppers know very well what they are buying. There are apps that let users see how some makeup or accessories will look on them.
Lenskart is one of the first few Indian companies to try Augmented Reality and boost their conversions. They sell spectacles via both physical stores and eCommerce platforms. A virtual try-on that lets online shoppers instantly visualize how any accessory would look on them.
How would that couch look in your living room? You cannot visualize that even when you are physically looking at the couch in the showroom, let alone in your bed.
Customers get a real-time preview of how a product looks in their environment with preview placement.
IKEA is a furniture dealer rocking the digital world with its AR applications. There are more than 2000 furniture items you can view and decide if they look good in your interiors.
Some products require some time for customers to get hands-on experience. An interactive user manual could be a great AR application to help consumers master using the product.
This would be self-explanatory for Instagram and Snapchat users. Yes, who has not used social media filters. While you, as a user, may only think of the fun elements, businessmen see business value in everything, and they are right to do so. Brands like Adidas, Gucci, and Disney use Instagram AR filters for their advertising campaigns.